Here's an interesting story. Funny, how our city's skin head community can still wear their swastikas or how we can still read Martha Stewart Living even though she's a convicted felon.
Did the law go too far? Is this a violation of our freedom of speech and expression?
Perhaps the gang is not the most responsible group of individuals, but for those that are innocent, I would think they deserve a chance to redeem their brand by promoting the best they can.
©2008 David Scott | Cosmic: Graphic Design & Branding
Showing posts with label Logo. Show all posts
Showing posts with label Logo. Show all posts
Sunday, December 14, 2008
Friday, November 9, 2007
Make My Logo Bigger
Sean sent this amusing video to me: Make My Logo Bigger Cream
I haven't had a request to make a logo bigger in quite some time. Perhaps that has something to do with the value my clients of today place on a well designed piece versus the ego trip of having a huge logo. I'm sure there's some sort of sports car analogy I could make here and I won't.
CORPORATE STANDARDS
The question is what makes the client want to have their logo so big in the first place? Having a set of corporate design standards or graphic standards in place eliminates this question.
Corporate design standards does three things.
1. It creates a consistency. When your brand has a uniform appearance in all aspects of your marketing, there is nothing left to question in your customer's mind. They get used to seeing it the same way over and over creating top of mind awareness.
2. It makes your job and our job simple. Knowing where to put the logo, how big to make it and what the layout is going to look like ahead of time eliminates time spent on how to design an ad or brochure.
3. It provides a foundation. A corporate design standards manual serves as a guideline for designers, marketing executives and printshops to use so that everyone involved with a company's brand development are all on the same page. It outlines everything about the visual look of a company—how the logo is used, corporate colors, typeface, imagery, layouts. It's all defined so that no one questions what they are supposed to do.
Defining your brand based on the marketplace is what works. Defining your brand based on your own personal tastes doesn't work.
©2007 David Scott | Cosmic: Graphic Design
I haven't had a request to make a logo bigger in quite some time. Perhaps that has something to do with the value my clients of today place on a well designed piece versus the ego trip of having a huge logo. I'm sure there's some sort of sports car analogy I could make here and I won't.
CORPORATE STANDARDS
The question is what makes the client want to have their logo so big in the first place? Having a set of corporate design standards or graphic standards in place eliminates this question.
Corporate design standards does three things.
1. It creates a consistency. When your brand has a uniform appearance in all aspects of your marketing, there is nothing left to question in your customer's mind. They get used to seeing it the same way over and over creating top of mind awareness.
2. It makes your job and our job simple. Knowing where to put the logo, how big to make it and what the layout is going to look like ahead of time eliminates time spent on how to design an ad or brochure.
3. It provides a foundation. A corporate design standards manual serves as a guideline for designers, marketing executives and printshops to use so that everyone involved with a company's brand development are all on the same page. It outlines everything about the visual look of a company—how the logo is used, corporate colors, typeface, imagery, layouts. It's all defined so that no one questions what they are supposed to do.
Defining your brand based on the marketplace is what works. Defining your brand based on your own personal tastes doesn't work.
©2007 David Scott | Cosmic: Graphic Design
Friday, October 5, 2007
Always get perfect
A client of mine wants to get some t-shirts made with their logo on the front. When I called the t-shirt shop they had selected about where to deliver a digital version of the logo, they responded with "Oh, you don't have to do that. We already digitized it off the business card."
In other words, they scanned and redrew the logo. Incorrectly, I might add. The type was wrong, the edges were pixelated and it was out of proportion.
When it comes to your company's image, leave nothing to chance. An inexperienced t-shirt shop knows nothng about your brand and they don't care about it either. This is why it is so important to hire an experienced graphic design firm to monitor these kinds of things.
Whatever it takes to get perfect, do it. If you are not taking care of your own business, why would you take care of your customers? That may not be true in all cases, but your customers will notice inconsistencies in your company whenever they can and it just might have an impact on whether they do business with you or not.
©2007 David Scott | Cosmic
In other words, they scanned and redrew the logo. Incorrectly, I might add. The type was wrong, the edges were pixelated and it was out of proportion.
When it comes to your company's image, leave nothing to chance. An inexperienced t-shirt shop knows nothng about your brand and they don't care about it either. This is why it is so important to hire an experienced graphic design firm to monitor these kinds of things.
Whatever it takes to get perfect, do it. If you are not taking care of your own business, why would you take care of your customers? That may not be true in all cases, but your customers will notice inconsistencies in your company whenever they can and it just might have an impact on whether they do business with you or not.
©2007 David Scott | Cosmic
Saturday, March 3, 2007
Risky Logo
The weather's a little on the crappy side. So, we decided to make a family game night out of it. We went to Toys "R" Us and headed towards the game section and I couldn't stop staring at this logo for the game Risk. I love the use of negative space in the "R" to communicate the basic theme of the game.
©2007 David Scott | Cosmic
Subscribe to:
Posts (Atom)