Friday, October 5, 2007

Always get perfect

A client of mine wants to get some t-shirts made with their logo on the front. When I called the t-shirt shop they had selected about where to deliver a digital version of the logo, they responded with "Oh, you don't have to do that. We already digitized it off the business card."

In other words, they scanned and redrew the logo. Incorrectly, I might add. The type was wrong, the edges were pixelated and it was out of proportion.

When it comes to your company's image, leave nothing to chance. An inexperienced t-shirt shop knows nothng about your brand and they don't care about it either. This is why it is so important to hire an experienced graphic design firm to monitor these kinds of things.

Whatever it takes to get perfect, do it. If you are not taking care of your own business, why would you take care of your customers? That may not be true in all cases, but your customers will notice inconsistencies in your company whenever they can and it just might have an impact on whether they do business with you or not.

©2007 David Scott | Cosmic

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