A man walked up to me this morning, handed me a card and said "Praise Geez. Geez will change your life." He didn't have a speech impediment. For whatever reason he just wasn't pronouncing the word "Jesus" correctly.
After laughing to myself and noting the absurdity of the interaction, it occurred to me how many people out there try to market their business and either don't speak the customer's language or simply don't know what they are talking about.
Design can only do so much to speak to your customer. Most of the time, it is merely a tool to reinforce your company's mission for the world. If you want to create a powerful brand, back it up by learning how to communicate with your customer.
Here's some guidelines to live into for today:
• Speak in simple language that a five year old can understand.
• Have an understanding of your prospect's business.
• Listen to them and not your inner dialogue.
©2007 David Scott | Cosmic