$19 Room. No Bed.

This »news story about a luxury resort is classic recession desperation.

There are businesses (including those in hospitality and tourism) that are doing well right now despite all the talk about the state of the economy. The problem is the news keeps feeding us 'facts' that we're not.

There are two types of businesses. Those that believe in their product or service and those that believe everyone else. If you market yourself as a luxury resort, do more luxury marketing. In fact, market your resort as über-luxurious.

The trouble businesses are having is that their old marketing efforts are no longer working. When you drop your price, you confuse your target market. Don't change your price. Change your marketing strategy.

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