The Snark Hunting blog posted an interesting find about insurance giant, AIG. Essentially, to move away from negative press, AIG has changed its name to Chartis.
I think we've seen this with Blackwater USA when they changed their name and logo to the abstract Xe.
Do companies think when you cover up bad habits with a little rework of your name and logo that people will forget? Does it really work?
In today's media cluttered society, it probably does. If you look at many companies annual reports and mission statements, you will often find that they enjoy using the word integrity. Is there integrity in running away from the real issues regarding your company?
From a design perspective, I like both new logo marks. From an ethical viewpoint however, changing your logo to skirt negative press doesn't help your problem. It contributes to more of it.
What do you think?
©2009 \\ COSMIC \\
Tuesday, August 25, 2009
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