$19 Room. No Bed.

This »news story about a luxury resort is classic recession desperation.

There are businesses (including those in hospitality and tourism) that are doing well right now despite all the talk about the state of the economy. The problem is the news keeps feeding us 'facts' that we're not.

There are two types of businesses. Those that believe in their product or service and those that believe everyone else. If you market yourself as a luxury resort, do more luxury marketing. In fact, market your resort as über-luxurious.

The trouble businesses are having is that their old marketing efforts are no longer working. When you drop your price, you confuse your target market. Don't change your price. Change your marketing strategy.

©2009 \\ COSMIC \\

Sales and design

I haven't met many graphic designers that are really good salespeople. In fact, most are downright horrible at sales. That's why many of the big agencies are run by experienced sales people, not creatives.

If you do find a designer that has solid sales experience, hang on to them.

Understanding the sales process is essential to the design process. Graphic designers create the tools needed in the sales process to make an effective presentation for their client's company.

Whether an annual report, business card or website, the effective sales person uses each of these tools to grow their company. If the designer does not have a clear understanding of how the sales process works, how will their ideas help you?

©2009 David Scott | Cosmic: Advertising & Design

Cosmic Wins Design Award In Creativity Annual Awards Competition

Cosmic Wins Design Award In Creativity Annual Awards Competition
Winning Entry To Be Published In Creativity 38 Annual

Recognized for the design of the 2007 Sovereign Risk Insurance Annual Report

Cosmic Ltd, a full service graphic design firm specializing in annual reports and corporate brochure design, has been selected for publication in The Creativity Annual Number 38, due out in 2008.

Cosmic received a silver award and was recognized for its outstanding design of the 2007 Sovereign Risk Insurance annual report by a panel of judges from some of the most prestigious design firms in the United States.



The annual report was co-produced by graphic designers Sean Collier and David Scott of Cosmic and will be included in The Creativity Annual: a 400 page hardcover book distributed worldwide by Harper Collins.

Originated by Art Direction magazine founder Don Barron, and first held in 1970, the Creativity Annual was one of the first books to showcase leading-edge design. The annual international competition is one of the most prestigious in the industry, and The Creativity Awards competition continues to honor the outstanding work done each year by creative professionals in every discipline. Awards are based strictly on the quality of the submissions, not the size, nor reputation of the firm.

"We are honored and thrilled to be recognized for such an award on an international scale," says Scott. "It’s really a testament to the creativity and hard work we put into this project."

The agency was one of over 2,800 entrants from 45 states and 44 countries, according to the editor and awards director.

About The Creativity Annual Awards
Established in 1970, The Creativity Annual Awards is based in Louisville, KY and is one of the longest running international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual.


©2008 David Scott | Cosmic: Graphic Design & Branding