Monday, June 2, 2008

Sensual Design

I love my business cards.

They feature a silver foil imprinted on a special paper called Plike, which means "plastic-like" according to the Italian paper manufacturer, Gruppo Cordenons.

Our business cards get noticed not necessarily for the visual qualities but also for the unusally silky feel of the cards. If you want your brand to be remembered, take into account how you can tap into the other senses besides sight. Touch is a very powerful tool if you can harness it properly.

How do you use the others senses to impact your marketing?

©2008 David Scott | Cosmic: Graphic Design & Branding

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