Sioux City SUX

I came across this article about the Sioux City Gateway Airport.

I think it is great the aitport officials decided to embrace the SUX moniker and launch a campaign to make it work for them. It is somewhat reminiscent of French Connection's FCUK campaign. Although not quite as racy.

I personally think the design could have been pushed further, but the point is that this is a great example of turning a negative situation into a brand building opportunity. I didn't even know Sioux City had an airport before I read this. And, now there's something trendy about owning a "Fly SUX" t-shirt.

©2007 David Scott | Cosmic