Fall Into the Gap

All too often, when sales go sour, spending in advertising and design is the first thing to get cut or even eliminated altogether from corporate budgets. In his post Fall into the Gap, Seth Godin comments on how The Gap is responding to its current slump in sales. I commend his stand in support of an investment in design as well as taking a different look at what makes a good marketing plan in the face of tough times.

©2007 David Scott | Cosmic