Tuesday, April 24, 2007
Tuscan® Dairy Farms announces a new, contemporary logo and packaging for their fluid white and flavored milk products in quart, half-gallon and gallon sizes. The updated logo gives the familiar Tuscan cow a modern make-over, combined with a fresh green background and places emphasis on the dairy's history by adding the date, 1918.
In support of the packaging re-launch, Tuscan Dairy Farms will also run a new television, radio, and digital campaign in the New York market beginning in April. The campaign features a Tuscan gallon of milk on the commuter rail showing off his hip, new label.
We had the challenge of communicating a trusted, 89-year brand while creating packaging that is modern and fresh. The new logo as well as a bright color palette across the full line has been well received with our core customers.
“The new logo and package redesign balances a vibrant, urban aesthetic while conveying the freshness and purity of Tuscan's line of dairy products,” stated Derek Archambault, Marketing Manager, Tuscan Dairy Farms. “We had the challenge of communicating a trusted, 89-year brand while creating packaging that is modern and fresh. The new logo as well as a bright color palette across the full line has been well received with our core customers.”
“Since 1918, Tuscan Dairy Farms has been the local milk brand for families in the New York City metropolitan area, Northern New Jersey and Long Island. We are proud to deliver the highest quality products in our newly updated packaging this spring,” said Brian Kornfiend, General Manager, Tuscan Dairy Farms. “We believe our new packaging accurately reflects regional dairy farming in a relevant way that will resonate with our urban customer base.”
The dairy plans to roll out new packaging beginning with their fluid milk products including whole, 2%, 1% low fat, fat free milk and flavored milk in quarts, half-gallons and gallons. In addition, the dairy will update the entire family of products throughout 2007 to include the complete line of beverages, cultured dairy products and flavored milks.
Beginning in 1918, Tuscan Dairy Farms has a rich history of delivering the highest quality dairy products including fluid milk, cream, half and half, flavored milk, juices, and cultured dairy products. A long-time leader of advances and innovations in the local dairy industry, Tuscan services the New York City metro market, including the five boroughs, Long Island, Westchester and Dutchess counties as well as Northern and central New Jersey. Its central processing facility is located in Burlington, New Jersey, and distribution centers are located throughout the greater New York city area. For more information, and a complete list of products and retailers, visit www.tuscandairy.com.
©2007 David Scott | Cosmic