Whenever we finish a major design project for a company I always annouce it through a press release. I often encourage my clients to do the same for other news related to their business. It is great way to get your name out in the world without spending a lot of loot in the process.
So how do you craft a good release?
In his article, Eight Telltale Signs That Your Press Release Is Bullshit, Scott Baradell provides a set of useful guidelines to follow when writing your release. Tips like avoiding industry jargon and don't use bait and switch techniques seem like common sense. However, that common sense doesn't always translate to what reporters are looking for when reading your release. Baradell explains exactly what makes the news and gets a press release read.
©2007 David Scott | Cosmic