Monday, March 5, 2007

Creating Websites for Scanners

The Information Age is in full swing. For some it is a welcome change and they have embraced it with vitality. For others, old habits die hard. For example, website development is still a fairly young design application and many are still trying to figure out how it fits in with their marketing objectives.

Most companies treat their websites like old ways of promotion. They are insistent on sharing lengthy tomes about their business because that's just how they are used to doing it. In reality, this doesn't work. When was the last time you read more than a paragraph of information on the web? Be honest.

Let's face it. When it comes to the web, most of us are scanners. We quickly glance over the information looking for those juicy bits of informmation we came for. Can you see how lengthy content can be a waste in this case? In his article Links Are the Grammar of the Web, Gerry McGovern shares how a simple linking strategy can turn your webpage from boring reading into an effective resource by rewriting your sentences into lean and direct links.

Building your website through the use of links creates an opportunity for more interaction with your company. The user will stick around longer to learn about your product or service. Thus, creating a higher possibility for a sale.

©2007 David Scott | Cosmic

No comments: