You would never see Apple doing this

Windows launched a cross promotional campaign with Burger King in Japan to promote its Windows 7 operating system: http://ping.fm/730lT

This campaign is not only disgusting on so many different levels, it is offensive to Windows users or any computer user for that matter.

Is this really how Microsoft views its customers?

©2009 \\ COSMIC \\

What is your question about advertising and design?

If you are having a marketing challenge in your business, i.e. little to no customers, awareness, generating leads, etc., chances are pretty good that it may be solved with a proper application of a solid graphic design solution.

We've discovered that many of our own clients have tons of questions when it comes to marketing:

• How should I use my website in conjunction with another marketing campaign?
• Why don't my newspaper advertisements work?
• Should I publish pricing on my website?
• Does my logo suck?
• How do I incorporate social media applications into my internet marketing.
• What colors best represent my business and why?
• How do I get more customers?

So, what's YOUR challenge?

We are looking for topics and discussions to publish that are valuable to not only our clients but other business owners and marketing executives as well. We would love to answer your questions either here on this blog, on Twitter, LinkedIn, Facebook or send us an email through our website if you prefer.

So ask away and put our expertise to good use. We've been doing this for over 16 years and would love to help. It starts with your question, though. So, ask.

©2009 David Scott | Cosmic: Advertising & Design

Cutting Creativity

When business slows, usually the first thing to get cut is the design firm or ad agency. When the economy slows, the first thing to get cut is the arts.

Creativity and the arts is what stimulates and develops us as humans and yet when we aren't progressing, we don't see the value. We automatically assume "it's not working." Maybe, it's not working because we aren't in tune with our creativity to begin with. Perhaps, it is the thing that it missing that would make a difference.

What would the world look like if art and creativity flourished when things weren't going so well. How would the arts impact your business? How would they impact you as a human being?

©2008 David Scott | Cosmic: Graphic Design & Branding

Effective PR

Whenever we finish a major design project for a company I always annouce it through a press release. I often encourage my clients to do the same for other news related to their business. It is great way to get your name out in the world without spending a lot of loot in the process.

So how do you craft a good release?

In his article, Eight Telltale Signs That Your Press Release Is Bullshit, Scott Baradell provides a set of useful guidelines to follow when writing your release. Tips like avoiding industry jargon and don't use bait and switch techniques seem like common sense. However, that common sense doesn't always translate to what reporters are looking for when reading your release. Baradell explains exactly what makes the news and gets a press release read.

©2007 David Scott | Cosmic