There is quite a bit of doom and gloom about the economy at the moment. Rightfully so. The truth of the matter is that a lot of people are freaked out. That doesn't mean they aren't spending money. It means they will spend money with the companies they trust.
How have you built trust into your company? Does your business card look trustworthy? If you designed it yourself and printed them at online to save a couple of bucks, probably not. Does your organization have uniforms or a dress code? If it doesn't you may want to consider getting one. Uniformity builds trust.
Trust takes time and money, but those who focus on building trust into every facet of their brand will foster during an economic downturn. How can it not? And, when things improve you will have an established following that already trusts you.
©2009 David Scott | Cosmic: Advertising & Design